As a 17,000 capacity sports and entertainment arena, Honda Center is the cornerstone of OCVIBE, a $4 billion dollar entertainment district project surrounding the arena. As the in-house senior copywriter, I was responsible for crafting the brand voice & language, as well as the marketing communications across the district.
OCVIBE Website landing Page. This site needed to serve a dual purpose: to generate awareness, but also attract prospective tenants.
Home of 2028 Olympic Volleyball
Honda Center won the bid to host the LA28 Indoor Volleyball events. This was a video I wrote for the presentation to the Olympic Committee.
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Concessions Naming
In order to create a more cohesive theme for the concessions in the arena, I appropriately renamed each to embrace the arena’s hockey heritage.
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Featured Story Blogs
Yes, long-form editorial is part of my repertoire as well. Generating buzz for the new district often warranted blog content for OCVIBE’s latest news.
