Who says Hot Wheels is just for kids? All I know is that as an adult I had more fun working on these little cars than their full-size counterparts. 

I probably have about 30 Hot Wheels commercials under my belt, but here's some unconventional work we did that targeted the "older guys."

40th Anniversary Celebration Video This was written as a tribute to the people behind the brand. Had a blast writing not only the dialogue, but flexing my hip hop lyricist side for the music video at the very end.

Breaking the typical "toy commercial” mold.

Masters of the Universe - Mattel decided to bring its classic Master of the Universe to a whole new generation of kids. I grew up watching He-Man battle Skeletor every weekday at 4pm. I had all the toys. When I played with them, this is how I imagined it all went down. 

D-Rex - Mattel asked for a 5 minute-long direct-response spot for their highly anticipated D-Rex robotic pet dinosaur. What they had in mind was a traditional infomercial demo that had the 1-800 number across the screen the entire time. We had something else in mind. In our opinion, 5 minutes wasn't a commercial, it was short film. So that's how we treated it.